During the SuperBowl a couple years ago, an HP company called EDS released a completely ridiculous commercial about cat herding. It features a ranch filled with cowboys who herd cats! They go on talking about the struggles of cat-herding and the pride they have in their profession. It's truly hilarious! This commercial really pushes the boundaries of creativity, because who would have ever thought of cat herding? Although the commercial had nothing to do with the company, it was so comical it brought much attention to the brand. Commericials like these inspire me to be silly, crazy, maybe even foolish when thinking of advertising ideas, because no one is going to notice a brand that's safe, simple, and boring. Pushing the boundaries is what gets you noticed, and sometimes you have to make risks in order to make gains.