Dietmar Dahmen

On January 28, 2013 Dietmar Dahmen came to our ADV91 class. He gave a terrific and completely cultivating presentation. The whole time my eyes were glued to him. 

Dahmen brought up today's connectivity and how our technologically fascinated generation is completely different than the many generations that preceded us. He explained the reasons we are completely different from these previous generations is because we have changed three key elements of the world as we know it. The first is how the world has changed from an industrial revolution (which valued muscle) to the digital revolution (which valued the brain). In 1880, eighty percent of the working population were farmers. In 1940, forty percent were famers. And today, only 1.5 percent are farmers. The second is the transformation of work. Now, technology has enabled people to work from their home. Also, today's work is less about material (much like the industrial revolution was) to become more abut information. The third is the empowerment of the individual. People are eager to tell their story. "Me-vertising" has emerged as a new marketing device to help people tell their own story. Social media sites like Facebook, Twitter, Instagram etc. are popular, because of this reason. They allow their users to be I guess what you may call self-indulgence  (lol). Also so many brands have incorporated using social media to engage their consumers. They invite them to partake in something bigger or to create their own story. Advertising on these mediums or enabling the consumers to connect with the product through these mediums is ultra-effective. 

The pre-purchase marketing strategy is fame. He explains how fame works fast. Fame works before you even buy a product. It makes products tempting and inviting. The brand already has its present and future consumers' trust. "Use-vertising," however, is a post-purchase marketing strategy. The trust is created from those who have already used it. 

I loved learning about the different marketing strategies, being an advertising major one of the things Dietmar said that really stuck out to me was "Advertising kick starts, get you interested, but does not make the deal. Trust makes the deal. EXCEED EXPECTATIONS!

Be humble, and deliver more than expected." These words will prepare me for when I enter the advertising and helped me to remember to always remain honest in the work that I do and will do and to stay humble. I believe these words will help me in the future to be successful.